lab-grown diamond

The funding round was led by Peak XV Partners, with continued backing from existing investors including Fireside Ventures, Sparrow Capital, Prath Ventures, and Alteria Capital.

The fresh capital will be deployed to accelerate the Mumbai-based brand's omnichannel growth, particularly focusing on expanding offline retail presence.

The startup will primarily use the funds to expand its retail footprint, growing from eight stores to 30 locations by the end of this year.