Tata's distributors will list as marketplace sellers on the e-commerce company's platform and consumers would be able to buy different combo packs of essential products.
Last week, Club Factory said it had surpassed 100 million monthly active users in India, which came along with a four-fold year-on-year increase in the number of orders in 2019.
The e-commerce giants said they are fully compliant with all applicable laws, after India's competition watchdog on Monday ordered its investigation wing to look into allegations from a traders' body.
The increase in the number of secured Internet servers, reliable postal service infrastructure, rising Internet penetration and bank accounts are some of the reasons for the growth of the e-commerce sector in India
The investment will help Ninjacart expand to newer cities and broaden its customer base, while also exposing the company to global best practices to improve efficiency.
Through this investment, Flipkart aims to unlock opportunities in grocery and fresh produce, powered by Kirana stores and leveraging Shadowfax' platform.
The traders' body has now extended its complaint to include banks and brands as well, with its latest letter asking for thorough investigation against what it called an "unholy cartel".
The feature, Flipkart Saathi, is currently available in English and Hindi and aims to bring an experience similar to what people expect at a physical store, wherein a salesperson assists them while buying a product.
The tussle between e-commerce companies and the traders associations has taken a new turn after it alleged that through deep discounting, Flipkart and Amazon were going against tax regulations
Imagine a 'Digital India' free of linguistic fences; free from the monopoly of English as a language on the internet which many Indians are unable to comprehend. With the advent of affordable internet connectivity and wider network coverage, the potential market of the native Indian user on the internet cannot be underestimated.
Changes in foreign direct investment norms for web based market places toward the end of last year had disturbed Walmart-owned Flipkart and Amazon, and constrained them to update their plans of action.
Having raised funding of $11 million, the company expects to expand to 100 cities across 10 states and reach the underserved strata in the e-retail space.
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