Business News
Is Low Price the Only Way to Lure Customers?
Most of the entrepreneurial ventures start with offering a product or service at a competitive price
Customer Engagement | Page 2
Business News
Why Online Marketing is Important for Startups
Opting for online marketing enables the start-up to run campaigns specifically targeted at the right audience.
Business News
#10 Things you’re Doing Wrong with Your Online Community
'Communities play a key part in providing content and instilling confidence in buyers'
Business News
#7 Social Media Marketing Tips for a Successful Home Decor Business
In home decor world, pictures of the creative visuals that go on social media offer more value than content
By Vaibhav Jain
Business News
How Loyalty Programs Are Emerging as Effective Marketing Tools
All sorts of industries use loyalty programs to give customers that little extra incentive to bring them back for more
Business News
How This Entrepreneur Made Customer Acquisition Easy Like Never Before
He acquired customers over a cup of tea
By Sandeep Soni
Business News
#5 Content Marketing Ground Rules for 2018
A thorough analysis into the influence, authority and efficacy of content market makes one thing abundantly evident - the longer the content, the greater its impact
By Arpit Sinha
Business News
How Big Data Analytics Provide Personalized Customer Experience
Big data in itself is a huge chunk of meaningless data, until it is analysed and crunched into structured sets
By V Srinivasan
Marketing
Marketing Strategies for Start-ups
Successful start-up marketing requires one to have a great product and great marketing
Business News
Why Consumers Want Your Chatbot to be More Human?
46% consumers want their bots to look like a human while 20% want to see them as an avatar
By Nidhi Singh
Business News
Why Content Marketing is Important for Active Customer Engagement
Ask yourself "why should the target audience view my content?"
By Nidhi Hola
Business News
All you Need to Know About Packaging
Eye-catching colours, fonts, graphics, images and catchy lines can evoke memories and specific feelings in customers
Business News
How To Create Impactful Content For Brand Marketing
Recent Harvard report suggests that cost of consumer attention has increased seven to nine folds in the past two decades
Business News
Building a Brand in India? #7 Things you Must Breathe as a Business
High-quality storytelling, laced with smart wit, works wonders and start-up brands can grow word-of-mouth!
Business News
How a Successful Digital Marketing Strategy Can Convert Crowd into Customers
Strategy for any business, be it a business of a food service industry or other, has two fundamental processes - formulation and implementation
Business News
How Start-ups Can Benefit by Using Customer Relationship Management
Most of the CRMs provide a very effective mobile app, which provides customer information at your fingertips
Business News
Importance of Customer Engagement in This Day and Age
Customer delight is aimed at focusing solely on customer feedback and experience
Business News
#5 Roadblocks of Experiential Marketing
Experiential marketing requires a great deal of human effort to come up with a system that will leave an imprint on an individual's memory
Business News
Why Innovation Is Increasingly Becoming Critical to Entrepreneurship
Innovation quintessentially is about seeing, perceiving and solving problems in creative ways
Business News
Here’s How Entrepreneurs can Improve Their End-user Engagement
Marketers have realized that unless there is an end-user engagement, brands do not stand a chance to connect with its audience
Business News
From Zero to 50 – Tips to Win Your First 50 Customers
For the first 50 clients, rather than focusing on finding the 'right channel', try anything and everything
By Akta Adani
Business News
How To Create a Brand YOU Out of Your Social Media?
The display picture is the face of brand YOU and so it deserves a share of your attention
Business News
The Capital Connector for Entrepreneurs
Singhal drafts few to-dos for entrepreneurs before betting on them – first, tell him why you are passionate about a particular thing and not just for the sake of it.
By Sandeep Soni
Business News
This Entrepreneur Points Out Challenges Of Online Jewellery Purchase In India
'Buying ornaments offline involves a prolonged customer engagement, which online platforms don't allow'
By Nidhi Singh
Business News
Retail Storytelling – An Art of Building a More Human Brand
Stories that form an emotional connect with the customer are remembered for a long time.
Business News
How Snapchat Is Contributing To Brand Recognition And Loyalty
Awareness, Interest and Evaluation are three key elements of the marketing funnel and Snapchat helps in achieving the second brilliantly i.e. interest the most.
Business News
Poor Customer Service – Industry Norm or Business Fatigue
Today easy-to-use and extremely convenient customer service tools are on offer, which even agents without typing qualifications could use
By KT Prasad