consumers

So how does a business recruit early adopters who test and use your new product or service, and then advocate this offering to others around them?

International roamers will no longer have to bear the inconvenience of carrying more than one phone or switching SIM cards

Indian consumers want products that are not compromised in quality and are trendy and stylish in affordable pricing

From booking a Doctor's appointment to a Hotel room and Flights for travel, people have access to in just a click

"We are now a consumer-centric brand which is leading us into the next gen of consumers," says Aditya Bagri

The ideal approach to your prospective consumers in the digital platforms

They prefer picking up their smartphones and tablets! This remains a strong reason that the content only succeeds if delivered according to the consumer requirements

It is imperative for the entrepreneur to know that the company and owner are two different entities in the books

Content Marketing sails on the lines, it's about how you're creating the difference using the same tools and making a long-lasting impact

If a brand fails to capture the attention of its audience within seconds, it is doomed to obscurity

A remarkable co-existence of physical, online and omnichannel forms and their intelligently integrated functioning is what would set Indian retailing apart

It is important to stay on top of the trends that are afoot and also understand the impact of the same

Digital marketing represents huge potential for the B2B space to expand your client base and grow your business