Business News
To Chiku, Love Virat
From Kohli's letter to his younger self on his birthday, we pick three words and see how these have shaped up brand Virat.
By Shipra Singh
Celebrity Endorsement
Business News
From Textile to Tech: This Third-generation Business Knows the Need of the Hour
The CEO says bandwidth and data are probably more important to the millennials than good clothing, food or shelter
By Nidhi Singh
Business News
If You Want Your Concept to Work, Hire a Celebrity
The process of building brand through celebrity involves lots of money and risk.
By Nidhi Singh
Business News
How Virat has Given Perfect Direction To His never-say-die Attitude
Virat Kohli in a very less time has given the perfect direction to his never-say-die attitude to get on top of his career.
Business News
Points You Should Keep In Mind To Choose A Celebrity As Brand Ambassador
If you feel you have hit a wall, don't hang around, move to the next celebrity on your list.
Business News
Re-inventing The Celeb-Fan Connect
Story of a psychedelic trance musician turned entrepreneur.
By Amrit Mann
Business News
Good News For Virat Kohli’s Fans! Your Hotline To The Ace Cricketer Is Here
Virat Kohli in partnership with PrivyPlex launches Virat Fan Box™
By Ritu Kochar
Business News
Now Showcase Your Talent with Anil Kapoor Backed Indi.com
A global video networking site, through Indi you can share videos and connect with artists, celebrities and brands.
By Ritu Kochar
Business News
5 Valuable Business Lessons To Learn From Leonardo DiCaprio’s Movies
Dicaprio's movies are more than just entertaining. Along with great stories they also have lessons budding entrepreneurs can use in their business.
By Ritu Kochar
Business News
Waze Evoking Craze – Morgan Freeman’s Voice To Be Used For Navigation And Plans To Partner With Indian Startups
This Google's free navigation app is creating a buzz around the world and here's why.
By Ritu Kochar
Business News
Building A Brand On Emotional Connect
There's a method to the madness when you want to play on your end consumers' emotions. Here are four brands that hit the bull's eye when it comes to emotional connect with Indian consumers.
Business News
This Is How Madhuri Dixit Nene Is Amalgamating Her Creativity And Business
"We have already started an academy the only difference is that it's online. " Madhuri Dixit