Brands | Page 2

As millennials and Gen Z increasingly celebrate occasions with quality gifting, Meeta Gutgutia, Co-Founder, Ferns N Petals, elaborates how the brand is enabling increased customer retention and higher ticket sizes to facilitate franchise profitability

Major brands across industries have realized the shift in consumer behaviour towards media

The industry has unorganized small businesses which are gradually becoming organized with more established large fashion retail chains and online marketplaces

Despite funding, a majority of e-retailers have only earned a chunk of customers and focused more on retaining repeat buyers rather than widening their base