Branding

Previously, Shein's operations in India ended in 2020 when the government banned its mobile applications amidst rising tensions relating to the India-China border dispute.

Central to this transformation is a striking purple palette, chosen for its dynamism and confidence, replacing the previous tri color scheme to unify GEG's diverse businesses under a cohesive identity. While the iconic cursive logo—rooted in founder Pirojsha Godrej's signature—remains a testament to the brand's heritage.

Parle secures 7,980 million CRP, making it India's top FMCG player over Britannia

Your adoration and repurchase rate towards a brand or a product, by and large, is influenced by the face associated with it. For me, it's the face of a leader

With a loyal following, the benefits of Kapoor's social media spilled over to major brands like Power Gummies, Naturedge Beverages and The Good Glamm Group which experienced an exponential boost in their sales ever since Kapoor joined them as a brand ambassador.

The superfood brand Pintola recently announced its collaboration with Indian cricketer Suryakumar Yadav to endorse its exclusive range of nut butter and rice cake across platforms.

PlayerzPot, the fantasy sports and casual games platform, has just completed seven years, and to celebrate this milestone they announced actor Rashmika Mandanna as their brand ambassador.

Makker cites scaling and ensuring sustained growth challenging

In the wake of the controversy surrounding Patanjali's Coronil and HUL's Fair & Lovely , community platform LocalCircles conducted a survey to do a pulse check on the issue of misleading advertisements

This is the perfect time to go online and start investing in brand-building, good content, SEO and more.

Here's how Generation Z end users are steering brands towards sustainable development.

The Bengaluru-based start-up offers a digital ledger mobile app to micro, small and medium businesses. Available in 11 languages, merchants ranging from mobile recharge shops to jewelers across more than 5,000 Indian cities currently use the app.

Start-ups are going for rebranding and image makeover to develop a more distinct and memorable brand for themselves, and to align their ever-evolving businesses with their brand perception

Creating content that meets the elevated criteria of the public, while also establishing a bond in such a saturated marketplace, is no easy task

In a world where smartphone attention spans are measured in fractions of a second, strong branding is vital to the success of any business

The main goal of every company is to ensure that its employees live and work by its values. Workplace branding plays a key role in realizing that goal

In the back of several recent controversies surrounding the company, the social networking giant introduced new logos to distinguish between the company and the app, and aims to make it clearer to customers about the various Facebook-owned products they use.

Here are a few steps which will take you closer to reaching your perfect brand name

Statistics suggest most people do search online before trusting any brand

It is importaint to engage with micro-influencers to develop brand loyalty amongst a large swathe of customers, and avoid the pitfalls of a paid relationship, with a limited selection of influencers

If there is potential and value to be created, don't let the competitors hold you back