Business News
3 Steps That Help Elevate Brand Experiences In Any Genre
Manish Mickey Oberoi's vast experience in his niche makes him the perfect brand guru
Brand Building
Business News
3 Ways Your Start-up Can Compete With Established Brands
If there is potential and value to be created, don't let the competitors hold you back
Business News
Building Your Brand & Career Using LinkedIn
These right strategies can help to climb up the career ladder
Business News
5 Sustainable Pillars for Building a Brand in the Indian Market
How you define the core will impact the entire business ecosystem
Business News
How Counterfeit Products Affect Brands and Consumers
Trademarks Act 1999, Copyright Act 1957, IT Act 2000 and Designs Act 2000 among others to help with infringement of copyright and trademarks
Business News
All Businesses Are Marketing Businesses, and Everyone is a Marketer
The path to success lies in fostering marketing as a culture
Business News
Humanizing Customer Experience
Conversations are the easiest, most personal and fulfilling way to facilitate interactions between the brand and the consumer
Business News
Do Brands Really Know Their Customers? Key Approaches to Successful Brand-Building
The fundamental and permanent interaction of a business with a customer is through a purchase and businesses need to begin their client retention process with the first purchase
Business News
Know The Hacks to Grow Your Customer Reach
How these entrepreneurs devised low-cost, yet effective marketing, brand building and customer-acquisition strategies to help their startups grow
Business News
Creating Memorable Brand Experiences in the Digital Age
Compelling brand stories and stunning visual design can power brand equity in the digital age
By Aditi Gandhi
Business News
Top 6 Rules of Brand Building for Indian Fashion Brands
Customers receive the energy you put into creating something for them
Business News
Four Vital Baby Steps to Starting & Building a Brand
Building a brand is like a never-ending process and therefore, it is vital that you keep putting efforts consistently
By Ritu Ajbani
Franchises
What Are The Key Factors To Remember Before Buying A Gym Franchise?
As per the speculations, Fitness and gymnasium industry in India is promising a CAGR of 20-27% every year
Business News
What Does Being Digitally Literate Mean?
AI is taking the jobs away from us that were redundant and didn't require much mental capacity
By Karan Shah
Business News
3 Ways Technology Has Affected the Luxury Hospitality Segment in India
Consumers rely heavily on peer reviews while making their travel decisions, so having a positive online image is the key in hospitality
Franchises
The Never Changing Principles of Franchising
Since the birth of the franchising model, there have been certain never changing constants, the Principles of Franchising
Franchises
Here Is The A to Z Of Franchising Business You Need To Know
Want to venture into franchising business? First, familiarize yourself with A to Z of Franchising
Franchises
Building a Robust Franchisor Brand
A strong franchise brand sometimes needs nothing but inspired and motivated franchisees
Business News
6 Key Factors to Consider Before Deciding Your Digital Marketing Strategy
The rapid evolution of media consumption from traditional mediums to digital has changed the way marketers spent on creating their brand awareness
Starting a Business
Best Business Ideas With Low Investment
Establishing a small business can be the right decision if you want to do something exciting
Business News
How to Build a Global Business Out of India
Expanding your business overseas can be a herculean task but as they say patience and hard work always yield the best results
By Samar Verma
Business News
Why it is Important to Build Trust in Financial Services
Businesses win trust by offering not just what customers have come to expect as standard but beyond
By KT Prasad
Franchises
How Franchisors Can Generate Brand Equity While Staying Competitive
In the fast-evolving franchising industry, numerous strategies are being applied to win the battle against slumping sales, being proactive in any economy
Business News
Marketing Techniques to Enhance Brand Building
We tell you, where you lack and where you can improve in your scheme of things
By Nina Lekhi
Franchises
Why PRs & External Sources Are Important For Your Business
Setting up your business isn't a small feat
Marketing
Nuances of The Indian Real Estate People Were Unaware of
Indeed, a roof over every Indian's head would be the most compelling deliverable for any Government to actually deliver
Franchises
Things to Consider While Looking For a Franchise Supplier
In a franchise business, vendors play an essential role in building an organization.