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Founded by Prateek Singhal and Ahmad Hushsham in 2021, Yoho offers affordable, comfortable footwear with over 100 styles, including orthopaedic slippers and sneakers, and plans to expand into kids' and sports footwear.

Freecultr, founded in 2019, redefines India's innerwear market with a data-driven, consumer-centric D2C model. Expanding globally, it emphasises comfort, sustainability, and customer feedback, aiming for 50% growth by 2025.

Trainium 2 is undergoing testing with other players, including Anthropic, another Amazon backed start-up

The brand creates eco-friendly, educational games promoting skill development and critical thinking, offering sustainable, screen-free play for children through innovative, digital-first strategies and global expansion.

Accessible within the Amazon app, Creator Central enables creators to craft curated idea lists, photos, and videos, switch between accounts, and schedule posts around major events like Prime Day. Additionally, the platform offers customizable account management, allowing creators to assign specific access levels to team members.

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand.

Kingdom of White claims to have over 20 retail stores in key Indian cities and a strong digital presence on Myntra, Amazon, Ajio, and Nykaa Fashion, expanding its reach to a broader audience.

This year, Fairwork evaluated 11 platforms in India including Amazon Flex, bigbasket, BluSmart, Flipkart, Ola, Porter, Swiggy, Uber, Urban Company, Zepto and Zomato.

This merger is expected to enhance access to premium, free entertainment for a broader audience across India.

Flipkart recorded 330 million visits during early access and day 1, Amazon recorded 110 million customer visits within the first 48 hours of its sale, Meesho stated 65 million visitors and Myntra enjoyed 120 million visitors during the same period.

In almost ten years of 'GIF' and having witnessed a record of 110 crore customer visits in the 2023 edition, Amazon India is leveraging emerging technologies, particularly AI and GenAI, to ramp up customer and seller experience ahead of the GIF 2024

This selection underscores India's growing prominence in the AI landscape, with the Indian cohort representing the largest number of startups chosen from a single country in the Asia-Pacific and Japan region.

The Mumbai-based brand aims to deploy the raised capital towards capacity building and innovation, strengthening offline sales infrastructure, and enhancing brand awareness.

Amazon has approached Swiggy to buy its Instamart segment, as per report

Through all rounds to date, the Ahmedabad-based beauty brand has raised about USD 45 million in total.

In January 2018, Times Internet acquired MX Player for a sum of USD 140 million.

Founded in 2015 by Aditya Sanghavi, the Mumbai-based startup claims to retail in over 5,000 stores across the country through distributors and works with a few supermarket chains.

Amazon India has earned the sobriquet of 'Apni Dukan' with 100+ million customers. What's more, it allows one to shop in 7 languages, and has made inroads into smaller towns as well. During the festive season, close to 70% of its sales come from smaller towns

Amazon's direct contribution will enable CWS to partner with 2,000 family farms and plant 300,000 trees over three years, stated the company

Google is currently arguing against any penalty in India's Supreme Court and denying allegations of market abuse

As per the report, Shein will re-launch in India on Amazon during its annual Prime Day sale