Marketing | Page 3

It is importaint to engage with micro-influencers to develop brand loyalty amongst a large swathe of customers, and avoid the pitfalls of a paid relationship, with a limited selection of influencers

Brands communicate with their audiences through different channels -- event management sits on top of the hierarchy

App marketing must be effectively dedicated to mobile resources like geo-targeting, multi-language support, push notifications

The path to success lies in fostering marketing as a culture

A brand isn't the product but the persona that it builds around itself

It is the responsibility of the brand to offer timely service to customers and resolve the issue as soon as possible

Any brand that has complete knowledge of their audience will be able to successfully establish in a new location

These are all mechanisms amplifying your existing assets so that they have more value, shelf life and potent to serve the business

There are several tools available that help in marketing about new businesses, unlike the hoarding, catalogues, pamphlets and newspaper advertisement

The new-age customers, crave personalised experiences and desire meaningful interactions with the brand

A powerful brand image can prove to be a powerful weapon to utilize in the battle of Digital Disruption

The latest buzzword in marketing is empathy. Many companies are successfully utilizing the power of empathy to push their brand to the next level

A marketer plays a vital role in building an impressive portfolio of the company and, further, carries out marketing strategies for product promotion

A shift towards gender-neutrality: That's the only way to make your company work

When a small business tries replicating strategy of a giant business without appropriate budget & other resources, it fails as small businesses should try things that work for small businesses

Experience centers, as opposed to the aggressive, hard-sell marketing tactics, give a breathing space to the consumer and let them be themselves

By the end of 2019, one in every three humans on planet earth will be a Gen Z'er to coin a phrase, a whopping 472 million of them will be in just one nation: India

It is important, more than ever, for brands to look beyond the vanilla branding tactics and focus on brand ideals and genuineness with customers

If a startup owner resorts to email marketing at an early stage, then there is a likelihood that the business would flourish and a wide customer base would be built

Marketers who are yet to develop their mobile marketing strategies should understand the many advantages and discover how those benefits can translate into real profits

Digital marketing can be compared to surgery done using a scalpel while traditional marketing techniques can be compared to doing the same using a crude shove

From the angle of Investors, they generally try to find deeply discounted price when marketing declines and figure out strong breakouts in strong fundamental companies

Engaging the business process owners, top-down from the initial stage of the ERP implementation in Master Data Management is sure to yield fruitful results

Only your current knowledge is not sufficient, you have to stay relevant to provide online marketing services to your clients

The bar for service expectations has risen with India leading the way

Every major brand whether it be De Beers with - A diamond is forever, Surf - Daag Acche Hai or Fortune Ghar Ka Khana uses emotions in its marketing campaign to connect with their audience