Marketing | Page 2

With sales plummeting and revenues significantly impacted, brands are looking to cut costs wherever they can-and for many, the obvious candidate has proven to be their marketing department

Benefits of using LinkedIn extend beyond networking, increasing job opportunities, finding business leads as the platform creates several intangible benefits

The economic assumptions underlying the traditional GTM will need to be revisited and the implications for your SaaS GTM motions

2GUD's social commerce platform will allow users to have an uninterrupted video shopping experience with their favourite influencers showcasing the latest fashion trends, reviewing gadgets, sharing beauty tips and more

In the wake of the controversy surrounding Patanjali's Coronil and HUL's Fair & Lovely , community platform LocalCircles conducted a survey to do a pulse check on the issue of misleading advertisements

A joint study by Ormax Consultants and Momspresso shows that new parents are now turning to Facebook, Whatsapp, Youtube and other social media platforms for seeking as well as sharing parenting tips

Businesses can use the world of social media, influencers, content creators, and bloggers to increase engagement, visibility, and consumption

Economic crisis and pandemics like these breed incredible opportunities and this is one such opportunity for the OOH advertising industry to relearn and transform.

Brands custodians have a concern that how do they as a platform ensure that their brand is not seen alongside objectionable content?

Catering to the customers' taste and preferences is what will help brands enhance their business and come out on top in the market in 2020

To know the mantra of building a prominent brand presence Entrepreneur India got in a conversation with Sheeraz Hasan, the brain behind successful campaigns of celebrities like Kim Kardashian, Priyanka Chopra, Dwayne Johnson, Tom Cruise and here are some brilliant tips

For thousands of business owners, the lockdown period will bring an unparalleled opportunity for exponential growth

Make the most of the time by understanding about consumer behaviors at the moment

A strategic approach and investment strategy can drive strong digital performance and revenue growth through the search channel

Content is one of the paramount methods to draw competent guide to your business. Consequently, if you have a content promotional policy established and you are not producing sufficient leads, then you are required to optimize it

With every click on the keyboard, there is content being added to this virtual infinite universe that is being created, trillions of pieces of content get created every day

The yearly losses of most B2C unicorns are alarming and, in many cases, exceed their turnover

The space stands at the stage of evolution owing to the proliferation of technology, changing consumption patterns and increasing incidence of the organized retail sector

In the smartphone era and with the dawn of social media, brands have slowly adapted themselves to this new medium, now opening themselves to the idea of working with 'influencers'.

Hubspot develops cloud-based, inbound marketing software apart providing sales and customer support software to boost sales

There is no right or wrong marketing technique, just ones that work well for your brand and ones that don't

Smart, targeted marketing will give you the greatest return on investment while minimizing your spend

For as much as 82 per cent brands Instagram is the primary choice for marketing, followed by YouTube at 41 per cent, shows a report by Buzzoka

Traditionally paid advertisements such as TV commercials, placing hoardings or radio advertisements have been considered as effective means for customer acquisitions. However, the same might not work for cash-strapped start-ups.

Push notification is no longer an optional marketing channel; it's rapidly becoming a must-have tool. With top brands making some great strides in building high return on investment push notification strategies, it is time marketers followed suit.

Partnering with the right event and making the best use of the on-ground market opportunity can increase returns manifold.