Marketing

According to a recent Ficci EY analysis, as businesses increasingly look to social-media influencers to increase sales and enhance brand engagement, India's influencer marketing industry is anticipated to grow to Rupees 34 billion by 2026, from Rupees 19 billion in 2023.

Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, but if your marketing messages are boring or stale, people aren't going to give them a second glance.

In today's fast-paced digital landscape, where advertisements flood every corner of the internet, capturing the genuine attention of potential customers can often feel like a daunting challenge.

Research shows people remember stories 22 times more than facts and figures alone. It is only natural for marketers to capitalize on this art for their strategies but where one start is the big question. Here are 4 ways to incorporate the art of storytelling into your marketing strategy.

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Watching your competitors can be a very useful tactic. Knowing who their customers are will allow you to see who is making purchases

15Talent, founded by Gabriela Blukacz and Kamran Sankey, delivers exactly what a brand needs from influencers

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Implementing the right strategy with the right influencers will help the brand sustain and eventually succeed in the market

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Any online vendor that sells authentic Instagram followers and delivers them on time is trustworthy. But if the vendor sells fake Instagram followers, then don't buy them

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