Bzaar Raises $4 Million In Seed Round

Bzaar’s digital wholesale marketplace enables trusted product discovery and ensures transparent end-to-end buying experience

By Shrabona Ghosh | Dec 17, 2021
Pexels

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Bzaar, a global B2B e-commerce marketplace, has raised $4 million in Seed funding led by Canaan Partners.

Through its technology platform, Bzaar enables small and medium-sized businesses (SMBs) in India and Southeast Asia to connect directly with buyers across the world, facilitating cross-border trust to boost international commerce.

“The pandemic has accelerated the need for supply-chain diversification and triggered a massive surge in businesses looking to expand internationally. Currently, if you are a small business in India looking to start or accelerate your exports business, the infrastructure is largely offline and opaque or mostly non-existent. Bzaar democratizes exporting from India and southeast Asia so the region’s in-demand products are accessible at a global scale,” saidNishant Verman, co-founder and CEO ofBzaar.

“Today, the US is already the largest export market for Indian goods, representing 17 per cent of total goods exports. Bzaar is solving long-standing problems that have existed on both the demand and supply sides and the digital transformation required to make international wholesale transactions a seamless online experience,” said Joydeep Bhattacharyya, general partner at Canaan.

Bzaar is a digital global wholesale marketplace enabling small retailers across the world to buy unique, high-quality, well-curated products from India and Southeast Asia. Bzaar features over 15,000-plus products across 50-plus verticals, including lifestyle, home, accessories, apparel, jewelry from value-based brands and sellers in India – all of which can be ordered online directly by retailers in more than 100 countries at competitive prices. Bzaar handles the entire process, including logistics and shipping, to ensure on-time, as-promised delivery right to the doorstep, said a statement.

Bzaar, a global B2B e-commerce marketplace, has raised $4 million in Seed funding led by Canaan Partners.

Through its technology platform, Bzaar enables small and medium-sized businesses (SMBs) in India and Southeast Asia to connect directly with buyers across the world, facilitating cross-border trust to boost international commerce.

“The pandemic has accelerated the need for supply-chain diversification and triggered a massive surge in businesses looking to expand internationally. Currently, if you are a small business in India looking to start or accelerate your exports business, the infrastructure is largely offline and opaque or mostly non-existent. Bzaar democratizes exporting from India and southeast Asia so the region’s in-demand products are accessible at a global scale,” saidNishant Verman, co-founder and CEO ofBzaar.

Shrabona Ghosh

Senior Correspondent
Entrepreneur Staff
I write on corporates and lead a project called 'Corporate Innovations', wherein I cover large enterprises across technology, auto, FMCG and avaition. I engage in CEO dialogues and run my podcast series: The Big Bosses. You can reach out to me at gshrabona@entrepreneurindia.com

Related Content

Budget 2026

Budget 2026 Likely to Favour Continuity Over Big Bang Reforms

As India heads into Union Budget 2026, expectations across markets and industry remain restrained. After several years of elevated pandemic-era spending, the government is firmly back on a fiscal consolidation path, narrowing the deficit from over 9 per cent of GDP in FY21 to 5.6 per cent in FY24, 5.1 per cent in FY25 (RE), and a budgeted 4.9 per cent in FY26.