Tencent, Cyberlite India Launch Gaming Careers Study
Tencent partners with Cyberlite India on a study of how students, parents and educators view video game careers.
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Tencent has partnered with Cyberlite India to run a multi-city research programme on how students, parents and educators view careers in the video game industry. The study, which began in October 2026, will engage more than 100 participants through 12 focus groups and co-design workshops across four Indian cities.
The programme includes four parent focus groups, four educator focus groups and four student co-design workshops, with one session per group in each city.
Findings will feed into a co-published report, “How India Thinks About Gaming Careers.” Tencent will also support a three-part edition of the Game On YouTube series with youth platform Yuvaa, Games for Change India and Eight Goals One Foundation (8one), bringing creators, developers and parents together to discuss the roles behind games.
India had 511 million players in 2025, according to Niko Partners, and the AVGC sector is projected to need nearly two million professionals by 2030. The 2026-27 Union Budget proposed Content Creator Labs in 15,000 secondary schools and 500 colleges. Tencent was also a leading sponsor of IGDC 2026.
“Young people are growing up with games as a familiar part of everyday life, but the wide range of professional roles behind them may be less familiar to students, parents and schools. This study begins by listening to these groups directly,” said Nina Bual, Co-Founder, Cyberlite India.
Tencent has partnered with Cyberlite India to run a multi-city research programme on how students, parents and educators view careers in the video game industry. The study, which began in October 2026, will engage more than 100 participants through 12 focus groups and co-design workshops across four Indian cities.
The programme includes four parent focus groups, four educator focus groups and four student co-design workshops, with one session per group in each city.
Findings will feed into a co-published report, “How India Thinks About Gaming Careers.” Tencent will also support a three-part edition of the Game On YouTube series with youth platform Yuvaa, Games for Change India and Eight Goals One Foundation (8one), bringing creators, developers and parents together to discuss the roles behind games.
India had 511 million players in 2025, according to Niko Partners, and the AVGC sector is projected to need nearly two million professionals by 2030. The 2026-27 Union Budget proposed Content Creator Labs in 15,000 secondary schools and 500 colleges. Tencent was also a leading sponsor of IGDC 2026.
“Young people are growing up with games as a familiar part of everyday life, but the wide range of professional roles behind them may be less familiar to students, parents and schools. This study begins by listening to these groups directly,” said Nina Bual, Co-Founder, Cyberlite India.
