ASUS India Names Rajiv Talreja Mentor for its MSME Segment

ASUS India has announced Rajiv Talreja, MSME expert and founder of Quantum Leap, as Mentor for its MSME segment, as part of its ‘Built for Worry-Free Business’ positioning for the ASUS Expert Series PCs. This marks Talreja’s first such collaboration with a brand.

The long-term partnership aims to help Indian MSME leaders adopt purpose-built business PCs and reduce technology-related friction in daily operations. Talreja has trained over 12 lakh business owners through Quantum Leap.

ASUS identified a gap last year where small businesses and professionals were largely buying non-business laptops through regular retail channels, despite needing durability, security and after-sales support suited to enterprise use. The company developed the Expert Series to address this, aiming to lower total cost of ownership through longer product lifespans and reduced downtime.

The collaboration follows over a year of engagement, during which Talreja and the Quantum Leap team tested Expert Series machines internally before finalizing the partnership. An independent survey by Quantum Leap of the MSME community found the same gap ASUS had identified. As Mentor, Talreja will provide ongoing feedback to ASUS on MSME needs and help the segment view technology as an investment rather than an expense.

The Expert Series is built with enterprise-grade security, remote manageability and durability, aimed at simplifying IT operations and reducing downtime across hybrid work environments.

Dinesh Sharma, Vice President, ASUS Commercial PC Business for India, Sri Lanka and Nepal, said: “We are determined to educate MSMEs to choose ASUS Expert Series PCs designed to deliver secure, high-performance and resilient computing platforms. This collaboration goes beyond marketing we are committed to continuously gaining MSME insights from Rajiv to strengthen our value proposition.”