American Express Backs Programs for 7,500 Micro-Entrepreneurs and Artisans
American Express supports programs to help 7,500 micro-entrepreneurs and artisans in India build skills and access markets.
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American Express is supporting programmes designed to help more than 7,500 micro-entrepreneurs and artisans in India build business skills and digital capabilities and reach new markets. Over the past three years, it has partnered with ACCESS Development Services, Gramin Vikas Evam Chetna Sansthan (GVCS) and Mann Deshi Foundation across Delhi NCR, Rajasthan and Maharashtra, funded through its India CSR grants.
In Delhi NCR, ACCESS Development Services helps micro-entrepreneurs understand relevant government schemes, subject to eligibility, with mentoring in product quality, branding, packaging and marketing. In Barmer, Rajasthan, GVCS trains artisans working in embroidery, appliqué work and Ajrakh printing in contemporary design, digital and financial literacy, pricing, packaging, quality control and market readiness.
“By working with nonprofit organizations that understand these communities, we’re helping entrepreneurs build practical capabilities to strengthen their businesses, reach new markets and build for the future,” said Sanjay Khanna, CEO and Country Manager, American Express, India.
In Maharashtra, Mann Deshi Foundation supports onboarding of micro-entrepreneurs onto the Open Network for Digital Commerce (ONDC) with training in product quality, packaging, branding and financial readiness.
Mohini Devi, an appliqué and cutwork artisan from Barmer, trained in design, entrepreneurship and financial literacy through the programme. She now manages customer orders and sales and says her earnings have improved.
“The project taught me how to preserve our traditions while creating products that appeal to today’s customers,” said Mohini Devi, an artisan from Barmer, Rajasthan.
American Express is supporting programmes designed to help more than 7,500 micro-entrepreneurs and artisans in India build business skills and digital capabilities and reach new markets. Over the past three years, it has partnered with ACCESS Development Services, Gramin Vikas Evam Chetna Sansthan (GVCS) and Mann Deshi Foundation across Delhi NCR, Rajasthan and Maharashtra, funded through its India CSR grants.
In Delhi NCR, ACCESS Development Services helps micro-entrepreneurs understand relevant government schemes, subject to eligibility, with mentoring in product quality, branding, packaging and marketing. In Barmer, Rajasthan, GVCS trains artisans working in embroidery, appliqué work and Ajrakh printing in contemporary design, digital and financial literacy, pricing, packaging, quality control and market readiness.
“By working with nonprofit organizations that understand these communities, we’re helping entrepreneurs build practical capabilities to strengthen their businesses, reach new markets and build for the future,” said Sanjay Khanna, CEO and Country Manager, American Express, India.
In Maharashtra, Mann Deshi Foundation supports onboarding of micro-entrepreneurs onto the Open Network for Digital Commerce (ONDC) with training in product quality, packaging, branding and financial readiness.
Mohini Devi, an appliqué and cutwork artisan from Barmer, trained in design, entrepreneurship and financial literacy through the programme. She now manages customer orders and sales and says her earnings have improved.
“The project taught me how to preserve our traditions while creating products that appeal to today’s customers,” said Mohini Devi, an artisan from Barmer, Rajasthan.
