Daxko Acquires FitnessForce to Broaden Fitness Software Portfolio

The FitnessForce team joins Daxko in key roles across go-to-market and engineering.

By Entrepreneur Staff | Jun 24, 2026

Jeff VanDixhorn, Chief Executive Officer, Daxko

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Daxko, a software company focused on health, fitness, and wellness organizations, on Wednesday announced the acquisition of FitnessForce, a Mumbai-based an API-driven membership management platform purpose-built for multi-location, franchise, and international fitness operators. The companies did not disclose the financial details of the deal.

Daxko, headquartered in Birmingham, AL, with an office in Noida, India, says the acquisition strengthens its position in the regions, driving global fitness growth and broadens a customer-oriented portfolio that now serves every type of fitness and community wellness organization.

Founded in 2007 by Hadi Curtay (CEO) and Quaid Jawadwala (CTO), FitnessForce’s platform provides solutions such as local payments, biometric access, tax compliance, WhatsApp-native communications, AI-powered insights, and franchise economics.

The FitnessForce team joins Daxko in key roles across go-to-market and engineering. Founders Curtay and Jawadwala will help lead Daxko’s expansion in the markets where FitnessForce has built its position and contribute to the engineering and product capabilities that serve operators globally. The FitnessForce team will continue to operate from Mumbai.

“Joining Daxko is the right next step for our customers, our team, and the markets we serve,” said Curtay, formerly FitnessForce CEO and now Daxko managing director and vice president of global fitness, in a statement.

“We built FitnessForce for operators where the standard playbook does not work. Daxko brings the scale, the resources, and the global infrastructure to accelerate what we deliver. Our customers get more, and the regions we serve get a partner committed to long-term investment in how they run and grow their businesses.”

This acquisition follows Daxko’s October 2025 acquisition of Exercise-com which helped the company tap into boutique fitness brick-and-mortar and online operators and fitness programming influencers, from independent studios to hybrid and personal training models.