FirstClub Raises USD 55 Mn in Series B Led by Peak XV, Sofina

Quick commerce startup FirstClub has raised USD 55 million (around INR 512 crore) in a Series B funding round led by Peak XV Partners and Sofina. Existing investors Accel, RTP Global, and Paramark Ventures also participated in the round.

The Bengaluru-based company said the fresh funds will be used to expand into new cities, strengthen its quality-focused grocery operations, and add new categories such as beauty and personal care, home essentials, and pet care. It also plans to improve its technology systems and supply chain network.

Founded by former Flipkart executive Ayyappan R, FirstClub operates a grocery platform that focuses on product quality and curation rather than only delivery speed. The company said it has crossed 1 million orders within its first year of operations.

FirstClub follows a curated model where products are carefully selected before being listed. The company checks fruits and vegetables for quality and also conducts lab testing for items such as milk, flour (atta), paneer, and pulses (dals). It has also reportedly restricted more than 200 ingredients from products sold on its platform to maintain quality standards.

The latest funding comes eight months after FirstClub raised USD 23 million in a Series A round led by Accel and RTP Global, along with participation from Blume Founders Fund, 2am VC, Paramark Ventures, and Aditya Birla Ventures. Before that, it secured USD 8 million in a seed round in December 2024. With the latest investment, the company has raised a total of USD 86 million so far.

According to founder Ayyappan, the company’s focus remains on building consumer trust through quality control. He said FirstClub is not competing only on speed but on safe and reliable grocery delivery backed by strict checks and testing processes. The startup aims to expand its presence while maintaining its quality-first approach.