Mohalla Tech To Scale AI-Led Micro-drama With INR 100 Cr Investment

Mohalla Tech, the parent company of ShareChat, Moj and Quick TV, has announced plans to invest up to INR 100 crore through CY2026 to scale AI-generated micro drama content. The company said the investment will support AI-led content production, expand its engineering and production teams, and strengthen its in-house AI technology stack.

The company anticipates that AI-assisted production workflows are going reduce overall production costs by 70%, up from the current cost reduction of around 40%, by lowering the need for physical shoots, large crews and location logistics. 

The announcement comes as Mohalla Tech recorded 850 million daily episodic video plays, equivalent to over 680 million minutes of content consumed every day. The company said this figure has more than doubled in the last six months and is expected to cross 1 billion daily episodic plays in the next quarter.

Quick TV introduced the micro-drama format in 2025 before it was expanded to Moj and ShareChat through an ad-supported model. The company said vertical dramas have doubled daily time spent per user on Moj and increased it by 35% on ShareChat. Average episodes watched per user per day have also increased from 20 to over 80, while the exposure-to-engagement ratio has risen from around 45% to over 74%.

Mohalla Tech said its platforms now serve nearly 70 million monthly active users for micro dramas, representing around 70% of India’s estimated 100 million micro drama audience.

“Content is the fuel, but it is our AI-driven recommendation engine that determines how far it travels. Our aim is not just to produce more content with these investments, but continue to get significantly better at putting the right story in front of the right person at the right moment,” said Ankush Sachdeva, Co-Founder & CEO, Mohalla Tech.

AI-generated micro dramas currently account for nearly 10% of the company’s content library. Mohalla Tech expects this share to increase to 30-40% by the end of 2026, depending on audience response, performance benchmarks and improvements in production economics.

“We view AI not as a replacement for live-action storytelling, but as a complementary production layer that enables faster experimentation, lower costs by approximately 70%, and greater content scalability across the micro-drama ecosystem,” Sachdeva added. 

The company is currently producing six AI-led micro dramas for release in the first week of August and plans to add 6-10 new titles every month across genres including mythology, thriller, sci-fi and action.