Striking a chord, the tweet quickly went viral receiving more than 1,000 likes, 124 retweets and a flood of replies from Indians sharing the suggestions from Sanskrit to Haryanvi words.
Facebook's growth in user base - an aging one, is also slowly flat-lining. At least, in its two core markets β the US and Canada, which perhaps would trickle down to other major markets, like India.
Location-based marketing has been successful for retail brands and apparels, malls, restaurants, all those segments which have physical as well as online presence