The Whole Truth Food claims to be a 100 per cent clean label food brand meaning that the company writes each and every ingredient being used in the product
XYXX took an omnichannel approach and have been able to permeate metros, tier 1, 2 & 3 markets across the country, which has led to its explosive growth in the last five years
Sticking to the brand promise of 100 per cent honesty, the facility has been built taking into account the measures for superior hygiene and sanitation practices: Suhasini Sampath
Being ridiculed when the company adopted a D2C model due to the onerous task of carving a space in a rigid market being dominated by legacy brands, Ankit knew that digital was the fastest way to reach the potential customers.
The key is to keep up with relevant messaging and engaging with the current needs of your consumers, stick to acing the quality of your product as you scale and being visible where your consumers are: Vineeta Singh
The category has been growing at a steady-state, and the organized market including food and vet services could be around 9000 crore by the end of 2026 as per some industry reports
In the last six years, Licious has witnessed a 300 per cent growth and has served over three million packs of meat products to consumers across 17 Indian cities
During Wakefit's initial years of operation, the primary challenge was to build customer trust since selling mattresses and sleep solutions online was a new concept