Social Media | Page 8

While these might seem like the most natural thing to do, a lot of brands lose sight of these basics and resort to a blatant product-oriented approach

Tik Tok and BigoLive are turning the page with the change in strategy by venturing into education content.

If you haven't taken the digital plunge so far, don't jump in with both feet - you will literally drown! To ace social media and gain serious traction takes a lot of work, so start with baby steps

As multinational FMCGs seek to carve out a share of Asian markets (notably India, Indonesia and China), many are finding that smaller, local brands are tough adversaries