This strategic move follows Nykaa's initial minority stake investment in Earth Rhythm in 2022, with the latest deal comprising primary and secondary transactions.
The skincare brand has forayed into different markets including Dubai, Nepal, and Bangladesh. Post 2019, it diversified into making its products available outside salons through pharmacies and modern trade.
As per an official release, PEP Technologies will invest INR 30 crore in Hyphen, as the first round of investment, being the majority shareholder, fueling the partnership's growth and success
With a vertically integrated process right from sourcing/growing its own raw materials to reaching consumers directly, RAS has taken utmost care to carefully address each step along the way in order to deliver a top-notch customer experience
Funds will be utilized to further strengthen its omni-channel presence, to build new categories in addition to its core skin care category, enhance R&D capabilities, and onboard high-quality talent with a focus on investments in marketing and technology.
Chaitanya Nallan of SkinKraft believes everyone is unique in terms of their skin and hair and he wants to solve their concerns with customized products