Troovy's pre-Series A round was led by Fireside Ventures, with additional participation from Sharrp Ventures, Spring Marketing Capital, and Veltis Capital.
With the raised funds, the Mumbai-based brand aims to expand its exclusive brand outlets to 75 stores, enhance marketing efforts, strengthen its supply chain, and invest in talent across multiple areas.
This funding round saw participation from Sharrp Ventures, the family office of Harsh Mariwala, chairman of Marico Group, alongside existing investors Fireside Ventures and co-founder Keshav Biyani.
The raised funding will enhance its mission to democratise beauty by leveraging technology for an improved shopping experience, making beauty products and services more accessible for all consumers.
With the fresh funding, the Bengaluru-based startup hopes to fuel its vision of expanding access to quality dermatological care in India leveraging AI built over millions of datasets.