Rebranding

Start-ups are going for rebranding and image makeover to develop a more distinct and memorable brand for themselves, and to align their ever-evolving businesses with their brand perception

The main goal of every company is to ensure that its employees live and work by its values. Workplace branding plays a key role in realizing that goal

To elevate that positioning and brand recall, there's a dire need to make it a "brand" first

The rebranding comes as a natural evolutionary process where we want to facelift our brand with a whole new personality

Brand licensees, who don't endorse the 'Make in India initiative', should have a good supplier from where they could import the product by prioritizing the product quality

It is important, more than ever, for brands to look beyond the vanilla branding tactics and focus on brand ideals and genuineness with customers

In a bid to strengthen its presence, Myntra's early investor IDG India has re-branded to Chiratae Ventures

Despite facing severe challenges, how Vishal Chordia rebranded his family business

The main change begins with the mindset and one needs to have a very progressive approach

A rebranding initiative is a reflection of an evolved audience and how a brand reacts to serve the needs of that new audience

Engage as many people as you can because every individual has a different perspective

Uber's hire of a Chief Brand Officer has given the designation name, fame and new responsibilities.

You need to focus on feedback to make certain changes and modify your marketing campaigns.

Here's to old wines in new bottles!

Will Runnr survive the wrath of food tech space, as it directly takes on Swiggy and Zomato?

Noida-based news curation start-up News in Shorts, which is an app-based platform providing news in crisp 60 words, has rebranded itself to – inshorts. Inshorts, which recently raised $20 million in Series-B funding from Tiger Global, has expanded its offerings beyond news to videos, blogs and podcasts. The application will evolve from being a news […]