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The idea of running a single medium store by either opting digital or physical store is no longer a set philosophy in retail space.

It's true that the Indian e-commerce market has massive potential, but that doesn't mean it's going to be an easy way to the market

The reach of e-commerce has led to the rise of several niche players who largely specialize their products around a specific theme

Businesses must ensure that audiences are able to recognize and appreciate a clear distinction between their offerings and that of their competitors.

Individuals generally go shopping for very selective products on ecommerce platforms like mobile and mobile accessories, apparels and footwear

Smartphone penetration creates a fashion democracy in the country