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"I never make any scripts. I just go there, use my real-time experience, and then give them the best knowledge and value," said Anish.

The flagship drink, Lahori Zeera, isn't your average soda. It's fizzy, yes, but it's also fortified with black pepper, dry ginger, lemon juice, cumin, and a carefully calibrated mix of salt and sugar, effectively making it India's sassiest electrolyte drink

Before launching Yu, the duo ran a full-scale consumer survey, speaking to over 500 people about their packaged food habits. The verdict? Guilt, preservatives, and a lingering suspicion of the mystery-meat variety. That led them to deep-dive into food preservation technologies, where they stumbled on something unexpected—NASA, yes, NASA

Rooh Afza, a bright rose flavored syrup, has a long history and an unchanged taste. Forty years older than independent India, this nostalgia-tinged beverage is a permanent fixture in the South Asian imagination and aptly called the summer drink of India, Bangladesh and Pakistan