Lifestyle | Page 3

Who knew an actor, musician and seasoned entrepreneur would be the trifecta we were missing- out on? Along with south Indian singer Anirudh Ravichander and Sree Harsha Vadlamudi, the proprietor of Ironhill India microbrewery, actor Rana Daggubati has launched a new tequila.

We look at some of the high-budget Bollywood films that performed so poorly at the box office that it turned into a nightmare for the makers

On the occasion of International Yoga Day, here we take a look at how Shilpa Shetty Kundra, Malaika Arora, Lara Dutta, and many other celebrities not only practice yoga religiously but also turn their lifestyle choices into profitable businesses.

The goal of this regulation appears to be protecting consumer interests and reducing deceptive advertising. But industry bodies have not taken to it.

The estimated $1.9 billion in brand value of India's top 25 celebrities, which include both Bollywood stars and athletes, was accumulated in 2023, representing a 15.5% annual growth.

As the Kartik Aaryan starrer Kabir Khan's latest directorial venture Chandu Champion is gaining momentum at the box office and industry veterans including Shabana Azmi and Javed Akhtar, among many, are giving rave reviews of the film, here we look at how some of the content-driven films earned big after celebrity reviews on social media

When the target audience projects their adoration for the celebrity onto the brand, allowing it to impact their purchasing decision-making process, a well-matched celebrity endorsement agreement can be advantageous for the company. Here are 4 ways to Hack your next Celebrity Endorsement.

As the actress shared an emotional post on her social media while celebrating her decade-long ride as a Bollywood star, with multiple superhit films and more than 25 brand endorsements in her kitty, we look at five interesting points to encapsulate the journey of Kiara Advani.

Spynn Publicity, a growing public relations firm, has significantly impacted the PR industry by helping brands secure prominent magazine features.

As Bollywood actress Nupur Sanon starts her new clothing brand NoBo—No Boundaries recently, in conversation with Entrepreneur India, the young artist opens up on her childhood story that inspired her to start her journey as an entrepreneur, why fashion policing on women should stop, and how she is balancing between establishing a homegrown brand and working on her next film Noorani Chehra with Nawazuddin Siddiqui.

Consumer behavior shifts, market needs, economic volatility, political developments, regulatory changes, and technical advancements are all major contributors to business trends.

Working together is the engine that powers corporate success. It's what binds together great teams and, more than that, makes possible some of the most creative solutions and fresh concepts that exist today.Collaboration that works takes work. However, teams who get it right experience increased output, improved team dynamics, and profitable business results.

As his latest web series Jamnapaar is streaming on Amazon miniTV, that addresses the issue of socio-cultural difference and how constant validation and criticism from social media is affecting the mental health of the youth, in conversation with Entrepreneur India, the Ex-Roadies judge opens up.

In her historic UFC debut, Puja won a tough match against Brazilian MMA fighter Rayanne dos Santos

As the news came of Anil 'Jhakas' Kapoor is all set to host his first ever Bigg Boss OTT show on June 21, which is very much a part of our pop culture now, here we look at four Indian shows and some of the celebrated Bollywood personalities who played the host in them…

Influencer marketing has become a potent tool for e-commerce companies looking to connect and interact with their target audience in the current digital era. As social media sites such as Instagram and Tiktok gain popularity, customers are more likely to look to reputable influencers for advice before making a purchase.

As the Bollywood superstar Varun Dhawan became the father of a baby girl this week, we look at the transformative journey of the actor - from being a 23-year-oldboy on the set of My Name Is Khan as an assistant director to now - a superstar, a father of a baby girl and waiting for his film to be released named – Baby John.

Uttar Pradesh-born fashion influencer Nancy Tyagi made waves on the internet when she wore a bold long pink dress on the red carpet at the 77th Cannes Film Festival.

As the award winning Indian comic Sumukhi Suresh, who doesn't really mind the tag of a 'female comic' for some logical reason, working on multiple projects, along with running her writing studio Motormouth Writers Pvt Ltd and gearing up for her next comic show 'Hoemonal' in Mumbai on June 15, she sits with Entrepreneur India for an insightful conversation

Out -'FITS' have become a central aspect of how we represent ourselves and perceive others. No longer are clothes haphazardly thrown on the racks; instead, they are put together to create a cohesive look each time.

She believes that there is no magic as such but a combination of curiosity, persistence, and open-minded exploration develops creativity