Emotions

'It is always important to discuss your professional concerns with your manager, but only when you are in a composed frame of mind.'

Studies tell us that people tend to rely more on emotions and less on logic when it comes to making purchase decisions.

We generally don't buy things because we think it's useful or because we are blown away by its remarkable features.

You can give your knowledge, expertise, time, love, compliments, smiles, kindness, and something more.

Smartphones have certainly made it possible for everyone to reach out to the world and make their content viral.

Take over 30 minutes to consider the elements that made you feel along these lines and concentrate on a positive approach to turn the circumstance around.

Surely, it is your dream job, but is it turning the way you always wished it to be? Find the root cause of this disillusion.

Where humans fail, bots –or similar artificial intelligence– can excel.

There's a method to the madness when you want to play on your end consumers' emotions. Here are four brands that hit the bull's eye when it comes to emotional connect with Indian consumers.