Ecommerce | Page 7

Direct-to-consumer labels did not exist then, but corporate giants such as Tata and Reliance industries have ventured into e-commerce space and are betting big on private labels to drive sales.

Kalyan Krishnamurthy is the new CEO of Flipkart!

"If you start to bail out the failed entrepreneurs, you are going to give new entrepreneurs the sense that they will be bailed out too."

The only challenge for these reverse O2O players will be logistics

Roposo's chat-to-buy feature caters to the small businesses and an audience which lives and breathes fashion. With this feature, the company aims to provide visibility to the smaller players, boutiques in tier 2 and 3 cities.

The Indian consumer today is spoilt for choices and it is increasingly important for brands to be where they are.

Smaller SMEs and brands, formed by home-grown entrepreneurs, today are more comfortable using Facebook and word of the mouth to promote their brands and reach out to their target audience.

Businesses must ensure that audiences are able to recognize and appreciate a clear distinction between their offerings and that of their competitors.

Traditional email marketing is static and unchanging, which sometimes had the effect of being confusing or vague

The success of these marketplaces has also inspired a surprisingly large number of start-ups to try to replicate the model within the tours and activities sector.

When asked about its competitors Alibaba and Amazon, Bansal said that he was not afraid of these two companies.

40 pct of the high-value transactions done by COD

Cash on Delivery had dominated the India teleshopping market in 2015, report

Consumer expectations and product reality must be in sync - says Homestudio.com founder Alok Duggal

Amazon has committed $5 billion in investment in the Indian online retail market.

A refrigerated storage definitely manifolds the inventory cost & management efforts.

What made Binny Bansal to show Baweja the door

Let's save that hole in your pocket and try to fill it more

Logistic is an integral part of the eCommerce companies.

From being an ex-Google employee to donning different roles at Moglix, a conversation with Founder of Moglix, Rahul Garg

Journey for B2B eCommerce websites.