The shift in focus from the conventional Business to Customer (B2C) segment to the Business to Business (B2B) segment is currently trending in the Indian e-commerce sector.
According to a report by Statista, the biggest growth drivers of the e-commerce market in India in 2017 will be the 59.6 million users within the age group of 25-34 years, i.e. the millennial population.
Retailers on e-commerce portals view this as an opportunity to let their buyers know that they have a wide array of products available that are in line with the latest couture.