Disha looks at product development, the D2C channel, and the aspects pertaining to its revenue while Pradeep, as the co-founder and COO, manages SCM, marketplaces and offline revenues, HR, and finance.
FMCG companies are eyeing the direct to consumer (D2C) space, however, there are challenges abound as traditional companies have to navigate hurdles such as marketing costs, clear value proposition, return management, best in class customer management, to name a few
The global pandemic caused a paradigm shift in the businesses conducted across all industries, this led to a majority of brick-and-mortar stores shifting online while also giving impetus to the growth of exclusive online businesses
The partnership with Mensa Brands will strengthen the MYFITNESS' footprint, enabling it to launch new categories, scale D2C, invest in brand-building and expand to global markets
The company plans to use these funds to expand its D2C business and continues to work towards creating social and environmental impact in a responsible, transparent and sustainable manner
According to the Shiprocket-CII-Praxis report report, D2C is a $12 billion market today and several D2C brands in India have crossed INR 100Cr revenue in 3-5 years after the launch
As per a statement, NutriTap aims to enable smart retail across 800 locations in the next one year and in more than 2500 locations in the top metro cities of India in the next two years