Consumer Behavior

Business News

Festive Fervor: Tech, Beauty & Home Decor Steal the Season

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand.

By Aditya Pran Mahanta

Business News

Do Influencers Actually Nudge Audience To Buy?

By Puneet Kapani

Business News

Ferns N Petals Is Thriving Like Never Before

By Ashita Marya

Business News

Factors Impacting The Growth of Cold Supply Chain Sector in India

Business News

Humanizing Customer Experience

Conversations are the easiest, most personal and fulfilling way to facilitate interactions between the brand and the consumer

By Nishith Patnaik

Business News

The Art of Creating Great Products

A great way to designing is to have a detailed knowledge of the who consumes your products and how they use them

By Rohan Batra

Business News

Advantage Technology For Unorganised Sector

Micro retailers are finally getting access to tool that help them strengthen their sourcing capabilities and better compete with their more organized counterparts

By Preeti Vasudevan