Business News
Facebook To Get a New Name: Report
The speculation comes at a time when the social media giant is facing immense scrutiny over its business practices
Brand Reputation
Growth Strategies
This is How Big Brands Are Exploring New Strategies For Attaining Success
As the brands are increasingly crossing the demographic borders via the internet, big brands are exploring new strategies for making their brand big and successful
Franchises
What’s Pushing Big Brands to Start Food Truck Franchising?
Is Food Truck Biz an Easy Franchise Option?
Business News
Why This Indian Casual Dining Chain Never saw a Single Shutdown
Buffets were always there in five-star hotels, but 'live grill' picked up as a concept with this restaurant
Business News
How Can Brands Turn Social Media Crises Into Opportunities
Trolls have the power to destroy your brand image, and you as a brand have the opportunity to set it right with an efficient social media campaign
Business News
Why Online Marketing is Important for Startups
Opting for online marketing enables the start-up to run campaigns specifically targeted at the right audience.
Business News
How this Entrepreneur is Disrupting the Audio Broadcast Space
Amit wants to make audio entertainment popular with his podcast network
By Nidhi Singh
Business News
If You Want Your Concept to Work, Hire a Celebrity
The process of building brand through celebrity involves lots of money and risk.
By Nidhi Singh
Business News
Expert Speak: Three Hoteliers Share Their Success Strategies
Entrepreneur India spoke to three industry leaders to understand what helps them clock successful business despite several challenges in the domain
Business News
Take Care Of Your Brand And It Will Stand Out On Its Own
Positive relationship with customers help you build your brand in an indirect way
Business News
Retail Storytelling – An Art of Building a More Human Brand
Stories that form an emotional connect with the customer are remembered for a long time.
Business News
7 Reasons to Take Pride in Your Work or Go Do Something Else
A small inadvertent comment, a carelessly dropped sentence, body language, all lead to formulation of opinions.
Business News
To Get Branding Right, an Entrepreneur Needs to Emotionally Connect with the Product First
Your value system should be clear and there should be certain amount of consistency in company processes - Amol Arora
Business News
How Snapchat Is Contributing To Brand Recognition And Loyalty
Awareness, Interest and Evaluation are three key elements of the marketing funnel and Snapchat helps in achieving the second brilliantly i.e. interest the most.
Business News
How to Build a Brand That Matters
You need to focus on feedback to make certain changes and modify your marketing campaigns.
Business News
Why Brand Name is Important for Start-Ups ?
The name is the first thing that people hear when you tell them about your company. Good brand names are seldom arbitrary.
By Arun Bhati
Business News
Add More Sparkle To Your Portfolio With Tanishq
A blend of tradition with a contemporary look made Tanishq India's first and largest jewellery retail store chain.
Business News
How Sir Dundlod Is Bringing A 100 Years Old Sport Into Mainstream
Read what Raghuvendra Singh Dundlod has to say to the entrepreneurs
By Nidhi Singh
Business News
How Startups Can Swing Massive Brand Deals
How to stand out in the sea of brands.
By Nic Barnes
Business News
Here’s How Your Personal Reputation Is At Risk On Social Media Networks!
Your personal reputation has direct impact on the product/service, you are associated with and vice versa.
Business News
Brand Merchandising: An untapped biz route to success
Brands globally take merchandise seriously and anything that has their name on it is an extension of their brand.