Bessemer Venture Partners

The fresh capital will be deployed to drive product innovation, enhance customer experience, and expand its global presence in key markets such as the United States, the Middle East, and the Asia-Pacific region.

The new fund underscores Bessemer's long-standing presence in India, where it has been investing since 2006, and aims to support emerging companies from their early stages through subsequent growth phases

The funding aims to fuel ShopDeck's mission of helping small and mid-sized businesses establish profitable and scalable online operations.

Boldfit aims to deploy the new funds to boost product innovation, expand its brand, improve logistics for faster deliveries, develop new product lines, and enhance customer engagement through targeted campaigns and community initiatives.

The Bengaluru-based startup aims to deploy the fresh funds towards driving the firm's mid-market expansion and fueling its online business, which has scaled 4X in the past 12 months.

According to Bessemer Venture Partners (BVP), by 2023 there will be a USD 200 billion market potential for startups in the online-first and technology-enabled business-to-business (B2B) marketplaces category.