Baby Products

The Mompreneur

The brand brings out the effectiveness of precious oils, pure herbs and extracts to provide natural care and protection to babies

The firm raised $150 million from Softbank, last year in January, in the first tranche. The venture capital giant holds 46.6 per cent in the baby product retailer.

From making shopping easy for millennial mothers to adopting fresh perspectives at offline stores, Pune-based FirstCry has revamped baby apparel shopping in India. With a vast network of over 380 stores, the recently-funded start-up is looking at closing the year with 450 stores. Smaller cities and towns are now on the radar of this baby-apparel seller.