Baby Products

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FirstCry Has Revamped Baby Apparel Shopping In India

From making shopping easy for millennial mothers to adopting fresh perspectives at offline stores, Pune-based FirstCry has revamped baby apparel shopping in India. With a vast network of over 380 stores, the recently-funded start-up is looking at closing the year with 450 stores. Smaller cities and towns are now on the radar of this baby-apparel seller.