The fresh capital will be used to scale R&D development, expand its product portfolio, hire talent, widen its salon network, and invest in brand building initiatives across markets.
The program, open for applications until July 10, aims to select 15 promising startups for a live pitch event in partnership with Bingelabs, scheduled to take place in Bengaluru at the end of July.
With the fresh funds, the startup aims to launch India's first tech-enabled fertility clinics, starting in Bengaluru, expanding to 10 cities by 2027, including Mumbai and Delhi, while also introducing men's fertility services and digital support.
The Bengaluru-based brand aims to deploy the raised funds to expand its omnichannel presence, establish offline stores, enhance supply chain efficiency, and invest in innovation and talent in fashion-tech.