Social Media

Before the digital age transformed our fingertips into wands that summon vast troves of knowledge with a mere click, finding information was no easy feat. Cast your mind back to a world sans the magic of the 'search' button—libraries dominated, and dusty encyclopedias stood as sentinels of knowledge.

How a Family Man Became a YouTube Star and Built a Successful Business While Staying True to Himself

Some people start to believe that if you aren't killing it on social media, then you aren't the 'complete entrepreneur package.'

A recent in-depth report reveals the details of this shift and what we can expect in 2024, with it being currently valued at over $100 billion and involving around 300 million people worldwide.

Interestingly, Makhni doesn't like the term influencer at all.

His very first book "The Monk Who Sold His Ferrari" influenced millions across the world. Besides being an author, Sharma is also a renowned speaker, business and leadership coach.

Instagram is one of the most popular platforms on social media for a reason - it gets users traction and attention, amplifying their online presence.

Over the last few years, OTT platforms have completely revolutionised the entertainment scene all over the world, also leading to the democratizing of content.

Krutika kickstarted her career on TikTok where she began the process to make people extol for her work. Anime, Kpop, Make-up, and everything "The Mermaid Scales" wants to express was adored.

Locally connected influencers help the brand remain rooted, real, and raw. Regional influencers are local experts with a lot of influence in their communities. They can help you get your message out and are often good at getting interested people to watch or read what they have to say. Here are four ways regional creators approach their work.

The Advertising Standards Council of India (ASCI) has revised its influencer advertising guidelines to place additional responsibility on advertising content of health and finance influencers.

The Advertising Standards Council of India (ASCI) has updated the definition of celebrities in its code to include social media influencers having a following of 500,000 or more.

Trustworthy websites are the key to obtaining high-quality Instagram likes that meet your expectations

Threads has appeared on the social media scene as a more intimate and quick way to share new updates quickly with your virtual friends.

Recently, Aditya Gupta, Founder of The Rug Republic shared a detailed post on LinkedIn regarding his disappointing experience with the American Express Centurion Black Card.

It is often assumed that one needs over a hundred thousand followers to monetise their social media account. However, the truth is that you can easily make money off your social media accounts as a micro-influencer.

The popular social media app used to upload 30-second videos is a hub for trends and their aftermaths. Recently one such trend took the internet by storm, where users live stream themselves acting like "NPCs" or automated "non-player characters" found in video games.

Twitter's ongoing turf battle has presented an opportunity for its competitors. Multiple social media platforms are now attempting to attract the microblogging site's dwindling user base. Here are four platforms that Twitter is losing its used base to.

The highly coveted blue ticks which have been a milestone for brands and content creators for years can now be bought for 699 rupees. We spoke to digital agencies and creators to understand four ways this subscription plan has impacted the platform.

While social media has several benefits it also comes with its fair share of problems. Let's look at four simple ways you can take to have a healthy social media detox.

Although criticized mercilessly on social media, the film has broken box office records.

The days and methods of message amplification are undergoing a massive makeover as we find customers more inclined to taking advice from influencers than any other media that has been employed before.

It's no state secret that influencers are the new celebrities. What started off on YouTube and Facebook, spilled over to Instagram and other social media platforms, creating the new age celebrities.

One out of two employees prefer to work for CEOs with a social media presence and over half of all CEOs aren't active on a single social media account. Frankly, what a missed opportunity.

For the last 15 year creators in India have turned to YouTube as a stage to share their skills and stories.

The content creator economy is booming, creators are being paid handsome amounts for social media posts, stories and videos and with each day a new name is heard on the scene.