Toy Manufacturing Startup Bidso Raises INR 63 Cr in Funding Round

Bengaluru-based toy manufacturing startup Bidso has raised INR 63 crore in a funding round led by Blume Ventures. The round includes INR 51 crore in equity and INR 12 crore in venture debt. Existing investors Peer Capital and Sadev Capital also participated, while the debt component was raised from Alteria Capital.

Founded in 2022 by Vivek Singhal, Rahul Agarwal, and Aditya Krishnakumar, Bidso operates as a contract manufacturing platform focused on consumer goods, particularly toys and ride-on products such as kick scooters, tricycles, and prams. The company manages the entire value chain, from product design to final manufacturing.

The startup aims to help brands source customised products with improved transparency and efficiency.

It currently employs around 30 on-roll staff and 20 off-roll workers, and its portfolio includes baby walkers, ride-ons, and other children’s products.

“The funding will be primarily used to build our core team across design, operations, and demand, and support capacity expansion as we scale both domestically and in global markets,” said co-founder Vivek Singhal.

Bidso follows a franchise-owned, company-operated (FOCO) model, under which it operates manufacturing facilities owned by partners. “This allows us to scale capacity rapidly without undertaking heavy capital expenditure,” Singhal said.

The company currently runs six manufacturing facilities across India, including in Delhi NCR, Goa, Rajkot, and Pondicherry. It has built an annual manufacturing capacity of around INR 120 crore and plans to scale this to INR 200–240 crore over the next year.

Looking ahead, Bidso plans to diversify beyond toys. “We plan to expand beyond toys into adjacent consumer categories such as household products and small appliances,” Singhal added.