Pluckk Secures USD 10.8 Mn Funding from Euro Gulf Investment
The fresh capital is expected to support Pluckk’s expansion plans and strengthen its presence in the fresh produce and food-tech segment.
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Pluckk, a D2C farm produce platform, has raised INR 100 crore (around USD 10.8 million) in a funding round from its existing investor, Euro Gulf Investment.
The latest investment adds to the company’s earlier funding of about USD 15 million, including a USD 5 million seed round led by Exponentia Ventures.
The fresh capital is expected to support Pluckk’s expansion plans and strengthen its presence in the fresh produce and food-tech segment.
In recent years, the firm has also grown through acquisitions, including DIY meal kit platform KOOK for USD 1.3 million and nutrition brand Upnourish for USD 1.4 million.
Founded in 2021 by Pratik Gupta, the Mumbai-based startup operates a farm-to-fork platform that delivers fresh and lifestyle-focused produce to consumers. Its offerings include vegan products, low-carb alternatives, and items positioned around gut health and immunity.
Pluckk currently operates in 50 cities and is available across six quick commerce platforms.
For the financial year ending March 2025, the company reported revenue of INR 85 crore, nearly doubling from the previous year. However, its losses widened to INR 55 crore from INR 41 crore in FY24.
Pluckk competes with players such as Gourmet Garden and Kisankonnect. The segment has also seen several shutdowns in recent years, including Otipy, Deep Rooted, and Fraazo, despite significant funding.
Pluckk, a D2C farm produce platform, has raised INR 100 crore (around USD 10.8 million) in a funding round from its existing investor, Euro Gulf Investment.
The latest investment adds to the company’s earlier funding of about USD 15 million, including a USD 5 million seed round led by Exponentia Ventures.
The fresh capital is expected to support Pluckk’s expansion plans and strengthen its presence in the fresh produce and food-tech segment.
In recent years, the firm has also grown through acquisitions, including DIY meal kit platform KOOK for USD 1.3 million and nutrition brand Upnourish for USD 1.4 million.
Founded in 2021 by Pratik Gupta, the Mumbai-based startup operates a farm-to-fork platform that delivers fresh and lifestyle-focused produce to consumers. Its offerings include vegan products, low-carb alternatives, and items positioned around gut health and immunity.
Pluckk currently operates in 50 cities and is available across six quick commerce platforms.
For the financial year ending March 2025, the company reported revenue of INR 85 crore, nearly doubling from the previous year. However, its losses widened to INR 55 crore from INR 41 crore in FY24.
Pluckk competes with players such as Gourmet Garden and Kisankonnect. The segment has also seen several shutdowns in recent years, including Otipy, Deep Rooted, and Fraazo, despite significant funding.
