Marketing | Page 8

Advertisement does not always mean pumping in a lot of money, it can be done elegantly in less money as well

Depending upon the type of consumer base you're targeting and building, this could be a great way to reach new customers.

Careful use of social media channels can make your brand do wonders

Getting likes and shares for it on social media for your content pieces may not define their efficacy

Identify these 7 mistakes in your content marketing, dismantle them immediately and unleash the potent impact of content marketing from your arsenal.

Unlike traditional marketing channels that have several limitations, Medium helps brands to broaden customer reach.

Follow these proven online reputation repair tips to build a clean image online. The 4th tip can really make a difference.

By encouraging customer testimonials, entrepreneurs can leverage it to bring validation for their product.

One of the many things you have to do to ensure your Topic Authority (TA) gets you to the top of the search results page is to implement the content SILO strategy

Rapid digitization, mobile revolution, and e-commerce in India have come together to change the face of retail

A well-created online marketing plan explains in detail all the tools, tactics and strategies that will be carried out to achieve the targeted goals

CRM offers the perfect tools for accurately collecting, managing and analysing consumer behaviour data to help in creating impactful marketing strategies

OOH advertising has the potential to reach a wide range of audiences at the same time across different geographic locations

Social media algorithms are set up so well for an individual user that they will only see what they want.

A Great way to market any brand is by adopting influencer marketing

Marketing Automation improves the process of running campaigns while AI-based marketing increases the accuracy of each campaign

A properly planned and optimized influencer campaign drives the interaction of multiple audiences with your brand/product

Videos as a communication format, offer a great way to nurture engagement, yield clicks and gather a high amplification rate

The new WhatsApp for Business can be a great way for customers to reach out to these businesses to get their grievances resolved

Email marketing creates awareness for your app leading to downloads

Ignore your sales and the business will perish. Nurture it, and the sky is the limit

AI will play a critical and ever increasing role in 2018 and beyond and marketers must invest and ride these trends effectively

Leverage these cutting-edge trends, shed old wasteful practices and ride these trends for the growth of your B2B business

Brands are not born overnight rather they are built over long periods of time with a persistent approach and great product.

Opting for online marketing enables the start-up to run campaigns specifically targeted at the right audience.

Connecting with the customers emotionally in a business is very important if you want to make them permanent ones and don't let them plunge to your competitors