Women’s Health Brand Avni Wellness Raises INR 4 Cr in Proteus Partners-led Round

Avni Wellness, a women’s health brand, has raised INR 4 crore in a funding round led by Proteus Partners, Avni’s earliest institutional backer. 

Operator-investors Puru Gupta and Sreejith Moolayil (ex co-founders of True Elements), Dr. A. Velumani (ex founder, Thyrocare) and investor Somya Nigam (via Bharat ke Super Founders) also joined the round. 

Founded in 2021 by Sujata Pawar and Apurv Agarwal, Avni Wellness’ portfolio includes 

“India’s first patented antimicrobial reusable pad” and a “liposomal iron supplement aimed at better nutrient absorption to address widespread iron deficiency among Indian women.” 

The company also offers solutions across PCOS care, calcium support, UTI and vaginal health, and seed-based hormonal nutrition, creating a comprehensive lifecycle approach to women’s health.

The company’s longer-term vision is to set up a scalable hybrid model that integrates digital commerce with pan-India distribution to serve both urban and rural women through a unified women’s health ecosystem.

Avni Wellness added that it will use the capital to strengthen its digital commerce engine, expand its cycle nutrition portfolio, and scale its women-led micro entrepreneur network to 10,000 entrepreneurs across the country. It added that digital channels, including D2C and ecommerce, contribute nearly 75% of its revenue, with focus on improving retention, expanding marketplace presence, and driving growth across Amazon and quick commerce platforms.

Founder Pawar said that women’s health is often perceived as just periods and sanitary pads. It is time we take an integrated approach to care for different phases and lifestages of a woman’s life. 

“We are building a system that connects these parts and looks at women’s health across different stages of life. This funding will help the company expand its portfolio across hygiene and nutrition which is relevant to Bharat,” Pawar said.

“As a brand, we have been focussing on building a solid foundation from the ground up. This fundraise will enable us to scale up with the right product-channel-profitability mix, added cofounder Agarwal.