ITC Buys Remaining Yoga Bar Stake for INR 645 Cr
ITC acquires remaining 52.5% stake in Yoga Bar’s parent Sproutlife Foods for INR 645 crore.
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ITC has acquired the remaining 52.5% stake in Sproutlife Foods Private Limited, the company behind the Yoga Bar brand, taking its total ownership to 100% and making Sproutlife a wholly owned subsidiary effective September 28, 2026. The acquisition involved the purchase of 13,445 equity shares through a secondary transaction for approximately INR 645 crore, structured as a cash deal that did not require government or regulatory approval.
ITC’s relationship with Yoga Bar dates back to January 2023, when it first acquired a 39.4% stake in Sproutlife Foods for approximately INR 175 crore (around $21 million), as part of a plan to gradually increase its ownership over time. That stake has now grown to full ownership through this latest INR 645 crore secondary purchase, which does not inject any fresh growth capital into the business itself. When ITC gained control of Sproutlife in Q1 FY27, it remeasured its existing stake and recorded a INR 405.88 crore exceptional gain under Ind AS 103.
Yoga Bar was founded in 2014 in Bengaluru by siblings Anindita and Suhasini Sampath and operates as a digital-first food brand with a presence across direct-to-consumer and e-commerce channels, alongside a growing offline distribution network. Sproutlife Foods reported revenue of INR 452 crore in FY2025-26, up sharply from INR 200 crore in FY2024-25 and INR 108 crore in FY2023-24, representing more than fourfold growth over two years.
Despite the scale of the deal, Yoga Bar remains a small part of ITC’s overall business: its FY26 revenue equals only about 0.5% of ITC’s consolidated gross revenue and roughly 1.9% of its FMCG-Others segment revenue. Analysts note the INR 645 crore payment becomes financially significant primarily if ITC can sustain Yoga Bar’s growth trajectory and convert its distribution advantage into recurring profit — at INR 1,000 crore of revenue and a 15% PBIT margin, for instance, Yoga Bar would generate around INR 150 crore of PBIT, or roughly 8% of ITC’s FY26 FMCG-Others PBIT.
The acquisition is part of ITC’s broader strategy to build a “future-ready” foods portfolio around changing consumer preferences, giving the conglomerate direct control over Yoga Bar’s product development, pricing and distribution as it expands further into general trade and offline channels. ITC has not disclosed specific plans for the brand following the acquisition.
ITC has acquired the remaining 52.5% stake in Sproutlife Foods Private Limited, the company behind the Yoga Bar brand, taking its total ownership to 100% and making Sproutlife a wholly owned subsidiary effective September 28, 2026. The acquisition involved the purchase of 13,445 equity shares through a secondary transaction for approximately INR 645 crore, structured as a cash deal that did not require government or regulatory approval.
ITC’s relationship with Yoga Bar dates back to January 2023, when it first acquired a 39.4% stake in Sproutlife Foods for approximately INR 175 crore (around $21 million), as part of a plan to gradually increase its ownership over time. That stake has now grown to full ownership through this latest INR 645 crore secondary purchase, which does not inject any fresh growth capital into the business itself. When ITC gained control of Sproutlife in Q1 FY27, it remeasured its existing stake and recorded a INR 405.88 crore exceptional gain under Ind AS 103.
Yoga Bar was founded in 2014 in Bengaluru by siblings Anindita and Suhasini Sampath and operates as a digital-first food brand with a presence across direct-to-consumer and e-commerce channels, alongside a growing offline distribution network. Sproutlife Foods reported revenue of INR 452 crore in FY2025-26, up sharply from INR 200 crore in FY2024-25 and INR 108 crore in FY2023-24, representing more than fourfold growth over two years.
