Excel Entertainment Launches Music Label, Partners with Universal Music Group

Excel Entertainment, founded by Ritesh Sidhwani and Farhan Akhtar, has launched Excel Music, its dedicated music label, marking its entry into music production and distribution. The label is backed by Universal Music Group (UMG) as a strategic shareholder, as well as its marketing and distribution partner.

The label’s first release will be the soundtrack album of Mirzapur: The Movie, which is scheduled to release in theatres on September 4, 2026. The album’s first track, featuring Haryanvi singer Dhanda, will mark the artist’s Bollywood debut and is set to release this week.

Excel will house original film soundtracks and background scores from Excel Entertainment’s productions, while also working with other filmmakers and production houses across India.

Commenting on the launch, Ritesh Sidhwani and Farhan Akhtar, Founders of Excel Entertainment, said: “Music has always held a special place in our creative journey. Launching Excel Music is a natural extension of that passion, and we’re excited about the possibilities it brings. We look forward to collaborating with some of the finest creative talent and creating music that resonates with audiences across generations.”

Sanujeet Bhujabal, Managing Director, India & South Asia, Universal Music Group, said: “Excel Entertainment has shaped contemporary Hindi cinema for over two decades through storytelling that has resonated across generations. As strategic partners in the company, we are delighted to partner with Excel on the launch of Excel Music and help build a distinctive destination for exceptional music across genres. Leveraging Universal Music’s global artist roster, iconic catalogue, and world-class marketing and distribution capabilities, we look forward to taking Excel Music to audiences across India and around the world.”