BRND.ME Expands to Europe After Strong Momentum in Middle East
BRND.ME, a global consumer brands company, has announced its entry into Europe with a presence across 7 countries.
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BRND.ME, a global consumer brands company, has announced its entry into Europe with a presence across 7 countries.
The company experienced a strong momentum in international markets such as the Middle East, the US, and Canada, and has now entered the UK, Germany, France, and Spain, and will expand into Italy, the Netherlands, and Poland over the next year. BRND.ME said that the expansion is being led by the company’s haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, and represents BRND.ME’s first structured entry into Europe.
According to the company, Europe represents over a USD 4 billion total addressable market (TAM) across the beauty category, spanning haircare and aromatherapy, supported by high digital adoption and strong consumer demand for effective and accessible products.
In the initial phase in Europe over the past 18 months, BRND.ME’s haircare and aroma therapy businesses have built early traction across the UK, Germany, France, and Spain, through a digital-first distribution model, and continue to expand into newer geographies across the continent. The haircare and aromatherapy business currently operates at approximately USD 6 million in run rate, with Botanic Hearth and Majestic Pure currently delivering ~10 per cent month-on-month growth, attributed to expansion and rising repeat demand across categories. BRND.ME has also appointed a General Manager, stationed in Germany, to oversee the growth of the business in the region, and is considering investing in a new warehouse and expanding the team.
Ananth Narayanan, Founder and CEO, BRND.ME., said, “Europe is a natural next chapter in our international expansion. Our European haircare and aromatherapy business today operates at around USD 6 million in run rate and is poised to reach USD 10 million in run rate by the end of 2026. With Botanic Hearth and Majestic Pure, we see a clear opportunity to build scale through disciplined expansion, digital discovery, and strong unit economics.”
According to the company, the expansion also aligns with deepening EU–India trade engagement, strengthening long-term confidence across sourcing, supply chain, and cross-border operations.
BRND.ME, a global consumer brands company, has announced its entry into Europe with a presence across 7 countries.
The company experienced a strong momentum in international markets such as the Middle East, the US, and Canada, and has now entered the UK, Germany, France, and Spain, and will expand into Italy, the Netherlands, and Poland over the next year. BRND.ME said that the expansion is being led by the company’s haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, and represents BRND.ME’s first structured entry into Europe.
According to the company, Europe represents over a USD 4 billion total addressable market (TAM) across the beauty category, spanning haircare and aromatherapy, supported by high digital adoption and strong consumer demand for effective and accessible products.
