AIZA-parent Amaani Bags USD 5 Mn in BECO Capital-Led Round

Amaani, the company behind Middle Eastern beauty brand AÏZA, has raised USD 5 million in Series A funding led by BECO Capital, with participation from Homegrown Ventures and Peak XV’s Surge. 

To date, the company has raised USD 8 million in different rounds of funding. 

Founded in Dubai and launched in December 2024, AÏZA says its net revenue increased more than 9x year-on-year in the first half of 2026 as the brand expanded from a

digital-first business into regional retail. 

The new capital will support AÏZA’s expansion across Saudi Arabia, Kuwait and Qatar, alongside continued investment in product development, talent and the technology infrastructure behind the business. Saudi Arabia will be the priority market in the next phase of expansion. AÏZA is set to launch with Ulta Beauty at Red Sea Mall in Jeddah and Riyadh Park in Riyadh at the end of September, with Kuwait and Qatar expected to follow in Q4.

“Three years ago I left Sequoia Capital India with one conviction: the Middle East had become one of the world’s most sophisticated consumers of global beauty, but too few globally ambitious brands were built around the region’s own beauty culture”, says Shubham Poddar, Founder and CEO of Amaani. 

“AÏZA was created to change that, with original products inspired by the ingredients, rituals and cultural intelligence of Arabia, held to the formulation standards required to compete anywhere. This funding allows us to deepen what we have built in the UAE, expand across the GCC and begin proving that a brand born here can travel far beyond it.” 

Abdulaziz Shikh Al Sagha, Managing Partner, BECO Capital, adds: “We examined the beauty and wellness category in the Gulf and broader Middle East for a number of years, looking for brands built here with the operating discipline to scale beyond the region. Amaani combines that discipline with a deep understanding of what regional consumers want. That combination gave us the conviction to back Shubham and the team at this stage of their journey.”