Lenskart  Launches POP MART Labubu Eyewear Collection in India

Lenskart has partnered with global collectibles giant POP MART to launch an exclusive eyewear collection in India, marking the latter’s first official collaboration in the country. Actor Janhvi Kapoor has been roped in to lead the campaign. 

POP MART is best known for creating the global collectible sensation Labubu and popularising the blind-box culture across Asia. The collaboration with Lenskart brings one of POP MART’s most beloved character universes into the fashion accessories segment for Indian consumers.

Inspired by Sweet Bean’s popular “I Want A Hug” series, the limited-edition collection comprises 21 eyeglass and sunglasses styles. The designs feature signature temple artwork, Sweet Bean branding, playful star-and-heart accents and character-inspired elements.

The India launch follows the success of Lenskart’s POP MART collaborations in Singapore and Thailand, highlighting the growing demand for character-led fashion and collectible culture across Asian markets.

“POP MART is a global phenomenon that has defined the fashion trends of a generation. With this collaboration, we are officially bringing this cultural statement to India for the first time, and this partnership is only just the beginning,” Lenskart cofounder and CEO Peyush Bansal said in a statement.

Purchases of Lenskart Bitz frames will include Sweet Bean-inspired magnetic Bitz charms packaged in surprise blind packets, recreating the POP MART’s iconic blind-box format. The charms can be attached to compatible Lenskart Bitz frames, allowing customers to personalise their eyewear.

The POP MART x Sweet Bean “I Want A Hug” Collection is available across more than 1,000 Lenskart stores nationwide and on Lenskart’s online platform, with prices starting at INR 3,000.