Rosier Foods Secures Investment from Aman Gupta’s SailThru Ventures
The funding will support the company’s expansion in India’s growing health and wellness food market.
Rosier team with Aman Gupta
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Rosier Foods, a premium staples brand focused on traditional Indian nutrition, has secured an investment from Aman Gupta through SailThru Ventures. The funding will support the company’s expansion in India’s growing health and wellness food market.
Founded by content creator Gaurav Taneja along with Ankur Tyagi and Sumit Mishra, Rosier Foods offers products made using Vedic methods. Its flagship product, A2 Gir cow ghee, is prepared through the traditional bilona process, where ghee is slowly heated in earthen pots to preserve its nutritional value. The company also sells raw honey, Amlaprash (chyawanprash), and other organic pantry items.
“Consumers today are increasingly conscious about what they consume, and brands like Rosier Foods are addressing this shift with authenticity and purpose,” said Aman Gupta, co-founder of boAt. “Their focus on Vedic processes, quality sourcing, and farmer empowerment makes this a compelling opportunity.”
Rosier Foods said it has seen steady growth, reporting an annual recurring revenue (ARR) of around INR 100 crore. The company is targeting INR 150 crore ARR by FY27 and currently operates at a net profit margin of 5–6%.
The startup follows a farm-to-table model, working closely with farmers to ensure quality sourcing and better supply chain control. It plans to use the funds to strengthen sourcing operations, expand its farmer network, and invest in brand building and customer acquisition.
“Our vision with Rosier Foods is to bring back the purity and nutritional richness of traditional Indian foods while building a brand rooted in quality, transparency, and farmer welfare,” said the founders in a joint statement. “This partnership strengthens our mission to scale responsibly while staying true to our roots.”
The company also aims to expand its direct-to-consumer presence and distribution network across India, while investing in product innovation. Demand for categories such as A2 dairy, raw honey, and Ayurvedic products is expected to grow as consumers increasingly shift towards natural and functional food options.
Rosier Foods, a premium staples brand focused on traditional Indian nutrition, has secured an investment from Aman Gupta through SailThru Ventures. The funding will support the company’s expansion in India’s growing health and wellness food market.
Founded by content creator Gaurav Taneja along with Ankur Tyagi and Sumit Mishra, Rosier Foods offers products made using Vedic methods. Its flagship product, A2 Gir cow ghee, is prepared through the traditional bilona process, where ghee is slowly heated in earthen pots to preserve its nutritional value. The company also sells raw honey, Amlaprash (chyawanprash), and other organic pantry items.
“Consumers today are increasingly conscious about what they consume, and brands like Rosier Foods are addressing this shift with authenticity and purpose,” said Aman Gupta, co-founder of boAt. “Their focus on Vedic processes, quality sourcing, and farmer empowerment makes this a compelling opportunity.”
Entrepreneur Staff • Editor
Entrepreneur Staff
For more than 30 years, Entrepreneur has set the course for success for millions of... Read more
