GLAAS Appoints Devesh Sachdev as Co-founder & MD, Invests USD 5 Mn
With the new leadership addition and funding, the company plans to strengthen the balance sheet of Gromor Finance, expand its co-lending partnerships, and scale its presence across digital ecosystems such as e-commerce, payments, and supply chain platforms.
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GLAAS, an embedded credit infrastructure platform focused on MSMEs, has appointed Devesh Sachdev as co-founder and managing director. Sachdev, known for founding Fusion Finance and leading it to a successful IPO in 2022, will also invest USD 5 million in the company as part of his new role.
His appointment comes as GLAAS looks to expand its presence in India’s growing embedded credit market.
The move highlights the company’s intent to tap into a rapidly evolving segment. Embedded credit, which integrates lending into digital platforms, is expected to account for nearly 25 percent of MSME lending in India by 2030. GLAAS aims to strengthen its position as lending shifts from traditional models to platform-led distribution.
Founded in 2021 by Bhupesh Morye, Santosh Shetty, Shailesh Dixit, and Sanjeev Kumar, GLAAS operates alongside its in-house NBFC, Gromor Finance. While GLAAS serves as the primary distribution platform, Gromor Finance focuses on addressing the working capital needs of MSMEs.
With the new leadership addition and funding, the company plans to strengthen the balance sheet of Gromor Finance, expand its co-lending partnerships, and scale its presence across digital ecosystems such as e-commerce, payments, and supply chain platforms.
GLAAS said it has disbursed more than INR 1,200 crore in loans so far. Its platform enables digital ecosystems to offer real-time, contextual credit to MSMEs using transaction data and API-led integrations. This allows faster underwriting, seamless disbursals, and automated repayments.
The company is witnessing rising adoption across digital platforms, supported by a growing pipeline of partnerships and increasing demand for embedded working capital solutions.
GLAAS, an embedded credit infrastructure platform focused on MSMEs, has appointed Devesh Sachdev as co-founder and managing director. Sachdev, known for founding Fusion Finance and leading it to a successful IPO in 2022, will also invest USD 5 million in the company as part of his new role.
His appointment comes as GLAAS looks to expand its presence in India’s growing embedded credit market.
The move highlights the company’s intent to tap into a rapidly evolving segment. Embedded credit, which integrates lending into digital platforms, is expected to account for nearly 25 percent of MSME lending in India by 2030. GLAAS aims to strengthen its position as lending shifts from traditional models to platform-led distribution.