KisaanSay Raises INR 34 Cr in Series A Led by NABVENTURES
The startup will use funds to expand distribution, boost marketing, grow its team, and build scalable technology infrastructure and operations.
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KisaanSay, a food brand focused on farm-sourced products, has raised INR 34 crore (USD 3.6 million) in a Series A funding round led by NABVENTURES through the AgriSURE Fund. Other investors also participated in the round.
The Gurugram-based startup had previously raised USD 2 million in a pre-seed round in January last year. That round was led by Jungle Ventures through its First Cheque@Jungle initiative, along with participation from senior leaders in the food industry.
The startup aims to use the fresh funds to expand its distribution network, strengthen marketing and brand-building efforts, and grow its team. It also plans to build a scalable organisation and invest in a full-stack technology infrastructure.
Founded in 2022 by Nitin Puri, Vaishali Mehta, and Manoj Karki, KisaanSay offers a range of single-origin food products. The startup focuses on connecting farmers directly with consumers, while supporting sustainable livelihoods in rural areas.
KisaanSay said its model ensures that products are grown, minimally processed, and packaged at the source by farmer-led enterprises. The startup currently has over 100 stock-keeping units across 12 categories.
It works with 25 farmer enterprises and reaches around 50,000 farmers across nine states. Its products are available through its direct-to-consumer website, major e-commerce and quick commerce platforms, and select retail stores in Delhi-NCR.
AgriSURE, which led the round, is a SEBI-registered Category II alternative investment fund backed by the Ministry of Agriculture and NABARD.
KisaanSay, a food brand focused on farm-sourced products, has raised INR 34 crore (USD 3.6 million) in a Series A funding round led by NABVENTURES through the AgriSURE Fund. Other investors also participated in the round.
The Gurugram-based startup had previously raised USD 2 million in a pre-seed round in January last year. That round was led by Jungle Ventures through its First Cheque@Jungle initiative, along with participation from senior leaders in the food industry.
The startup aims to use the fresh funds to expand its distribution network, strengthen marketing and brand-building efforts, and grow its team. It also plans to build a scalable organisation and invest in a full-stack technology infrastructure.
Founded in 2022 by Nitin Puri, Vaishali Mehta, and Manoj Karki, KisaanSay offers a range of single-origin food products. The startup focuses on connecting farmers directly with consumers, while supporting sustainable livelihoods in rural areas.
KisaanSay said its model ensures that products are grown, minimally processed, and packaged at the source by farmer-led enterprises. The startup currently has over 100 stock-keeping units across 12 categories.
It works with 25 farmer enterprises and reaches around 50,000 farmers across nine states. Its products are available through its direct-to-consumer website, major e-commerce and quick commerce platforms, and select retail stores in Delhi-NCR.
AgriSURE, which led the round, is a SEBI-registered Category II alternative investment fund backed by the Ministry of Agriculture and NABARD.
